When I was in my teens and my twenties, most of the thrifting I did was for books. My then-boyfriend, now-husband and I used to find all kinds of cheap books in the basement of the Amity in downtown Hamilton. Back then, I stumbled across this strangely wonderful medical book. Published by Abbott Laboratories in North Chicago, ILL., it's called "What's New: Special Christmas Edition 1953."
It's basically a report to the medical community on available drugs. But I can't imagine any company would produce a report with such flair nowadays. Those windows and door on the cover are actually cut out to reveal the picture underneath.
Even though it has a Christmas theme, it reminds me somehow of Halloween.
Maybe it's because this particular page, above, has flaps revealing five different layers of the brain.
I simply love the illustrations. The lighthearted pictures are paired with rather menacing text.
Climacteric - a period in a man's life corresponding to menopause. You learn something new every day.
This particular page, above, notes that "Perhaps you can't make him forget food - but you can relieve the terrible urgency of his hunger with Desoxyn Hydrochloride."
This sweet image of a family on Christmas morning is actually an ad for vitamins.
What do you think? Do they make 'em like they used to?
Linking up to:
Sir Thrift A Lot and Hey What's for Dinner Mom? and A Living Space and The Thrifty Groove and The Cottage Market
No they don't make em' like they used to. With some exceptions. TV shows, for instance, are MUCH better than they used to be. I tried watching some 80s tv shows for fun last month and ouch...horrible acting lol
ReplyDeleteWhat a "fun" medical book! If we had some books like that today, we not even need Health Insurance ;) Linda@Wetcreek Blog
ReplyDeleteWe MIGHT not need it. (Yipes! Old fingers!)
DeleteWhat a great book. The colors are so vivid. I'd love to see it.
ReplyDeleteSo many shades of awesome!! The viral hepatitis one had me chuckling (like they called an emergency board meeting to discuss the outbreak-- what do they do at work all day? And the sunny yellow and jolly font-- so funny!) And the brain is actually quite artistic!
ReplyDeleteThis is one of the best things I've ever seen!!!
ReplyDeleteInteresting Book! Love it :)
ReplyDeletekisses
You would never expect that to be a medical book, what a strange idea, no I can't imagine anythjng like that now!
ReplyDeleteFunny the other day I had a client who was the first female advertising exec for the spec way back and we were discussing the huge change in advertising. This is a perfect example! thanks for sharing it!
ReplyDeleteJust love it - what a book!
ReplyDeleteKate x
Kate at Home
wow I love vintage art work. thanks for sharing.
ReplyDeleteThat is AMAZING! (And kind of gross! :) What a cool relic.
ReplyDeleteI have to say, it's a really creepy book! My mouth was hanging open wider and wider with each illustration. You would never see anything like that today, it's probably worth a fortune!
ReplyDeleteWhat an 'interesting' book.. not for me I must admit! Thanks for sharing at TTF!
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